Ever since the 2008 election, the design community has been delirious that the O…


Ever since the 2008 election, the design community has been delirious that the Obama campaign used Gotham by Hoefler & Frere-Jones. It has become received wisdom that this was the most adventurous font decision ever made by a political campaign and further proof that Obama deserved to win. McCain’s choice of Optima, on the other hand, has been mocked as somehow typical of a conservative candidate. But this narrative, recently reinforced …