As Facebook prepares to comply with strict new data privacy rules in Europe, it’s asking users there to check or update their settings — and it will soon be asking others to do the same.
Users around the world will be asked to think again about what information they share on and with the world’s largest social network as it reels from its latest privacy scandal.
They will be asked whether their data can be used to serve ads from Facebook’s partners, whether certain information can be shared on their profiles, and whether they want to use face-recognition technology, company executives wrote in a blog post Tuesday.
Among other things, users will be asked if they want to continue to share their religious or political views in their profiles.
Facebook asking about face recognition is likely to be controversial, especially now. In Canada and Europe, the technology had not been available because of regulators’ privacy concerns. In the United States, Facebook is facing a multibillion-dollar class-action lawsuit alleging that it violated Illinois law by gathering and storing biometric data without user consent.
In the blog post, the company notes that using face recognition is entirely optional.
“We will also ask people to agree to our updated terms of service and data policy, which include more detail in response to questions about how our services work,” said Erin Egan, VP and chief privacy officer, Policy and Ashlie Beringer, VP and deputy general counsel.
The executives said the company will not be asking for new rights to collect, use or share user data.
They also mentioned “special protections and experiences” for teens, including limited advertising categories, no facial recognition and limits on who can see or search for teens’ information on Facebook.
The EU’s General Data Protection Regulation is scheduled to take effect May 25, and Facebook has said it will roll out the same privacy protections it will give European users because of that law to the rest of its users.
The rollout coincides with the aftermath of the revelation that political data consulting firm Cambridge Analytica accessed the information of up to 87 million Facebook users without their permission, and comes on the heels of CEO Mark Zuckerberg’s testimony to U.S. lawmakers earlier this month and a meeting with EU regulators this week.