The information commissioner has begun an investigation into how political parties use information about people to target their campaigns.
It follows concerns about the use of data by the Leave campaign in the EU referendum. It has been claimed that Cambridge Analytica, an American company, helped the Leave.eu campaign group to scrape reams of personal data from people’s Facebook pages without their knowledge.
Elizabeth Denham, the information commissioner, has indicated that may be breaking data protection laws, even if the information is publicly available.
In February Andy Wigmore, of Leave.eu, told The Observer that Cambridge Analytica, which was also involved in Donald Trump’s campaign, had offered its services free and had helped the campaign to build intimate profiles of voters using artificial intelligence. The company…