Reid Hoffman, Mark Pincus launch WTF or Win the Future

reid hoffman
chairman Reid Hoffman cofounded WTF with Zynga founder Mark

Steve Jennings/Getty

“WTF” is a fitting acronym for LinkedIn founder Reid Hoffman’s
newest project to rethink what the Democratic Party is

Called Win The Future, WTF is starting as a “people’s lobby”
where people can vote on policy topics that are important to
them, like making engineering degrees free for everyone.

We need a modern people’s lobby that empowers all of us to
choose our leaders and set our agenda,” said Mark Pincus, the
billionaire cofounder of WTF and Zynga. “Imagine voting for a
President we’re truly excited about. Imagine a government that
promotes capitalism and civil rights.”

Despite its roots with two powerful tech founders, WTF is
taking an old-school approach to start. People will vote on the
policies and discuss them on Twitter. The ones that seem to
resonate will then be turned into billboards that the group plans
to buy in Washington D.C. to make sure Congressional leaders
see them.

While it wants to get the attention of members of Congress,
WTF is also unabashedly “not for pro-politicians.”
According to Recode
, one of WTF’s more audacious plans has
been to recruit political outsiders to run as “WTF Democrats” and
challenge the old stalwarts of the democratic party. One person
Pincus targeted specifically has been
Stephan Jenkins from the band Third Eye Blind
, according to

Those plans are on hold for now though as it focuses on the
launch of its billboard campaigns and building a political
platform that’s voiced on the desires of the people — at least
those that are active on Twitter. 

Already progressive leaders have criticized the launch of
WTF as a pet project for two billionaires that’s incredibly
off-base, according
to a HuffPost report

“I am not sure the creators of the lamest and the most annoying
social media experiences are the exact people who should be
rewiring the philosophical core of the Democratic Party as they
say they want to,” Alex Lawson, executive director of Social
Security Works,
told HuffPost

Despite the early criticism, Pincus and Hoffman have together
committed over $500,000 to build out the project — and they’re
still raising money to bring the billboard campaign to life.

We can’t wait until elections to fight for what we care
about. We can’t hope for a benevolent leader who may choose to
listen to us,” Pincus wrote in his note on the vision of
. “We need a network that lets the best ideas and leaders
rise to the top through an open, inclusive democratic